top of page

BECK'S x WORKING TITLE
Becks partnered with Brazilian streetwear label Working Title to launch a limited capsule collection centered around the theme Take the Pressure Off. The studio led the creative direction, visual identity, and campaign rollout. The concept embraced the tension between daily pressure and personal freedom, using graphic elements like waveform visuals, typographic motion, and utilitarian labeling to convey rhythm and release. The color palette combined acidic greens and matte blacks for a bold yet grounded visual tone. The identity extended across apparel, custom tags, printed collateral, and an editorial campaign shot in São Paulo. The collaboration positioned Becks within youth culture through design that felt functional, irreverent, and emotionally current.
art direction, graphic direction, original logotype: leandro pitz schroeder
photography: sinnerpropaganda | label: avant! | production: tim de gieter at much luv
masterization: ruud lekx
bRUSSELS, 2025
CREATIVE DIRECTION: LPS Studio, Fatface & AKQA | ART DIRECTION: LPS STUDIO
photography: Hick Duarte & Eudes De Santana
bRUSSELS, 2025
BECK'S & WORKING TITLE
Becks partnered with Brazilian streetwear label Working Title to launch a limited capsule collection centered around the theme Take the Pressure Off. The studio led the creative direction, visual identity, and campaign rollout. The concept embraced the tension between daily pressure and personal freedom, using graphic elements like waveform visuals, typographic motion, and utilitarian labeling to convey rhythm and release. The color palette combined acidic greens and matte blacks for a bold yet grounded visual tone. The identity extended across apparel, custom tags, printed collateral, and an editorial campaign shot in São Paulo. The collaboration positioned Becks within youth culture through design that felt functional, irreverent, and emotionally current.
CREATIVE DIRECTION: LPS Studio, Fatface & AKQA | ART DIRECTION: LPS STUDIO
photography: Hick Duarte & Eudes De Santana
bRUSSELS, 2025
art direction, graphic direction, original logotype: leandro pitz schroeder
photography: sinnerpropaganda | label: avant! | production: tim de gieter at much luv
masterization: ruud lekx
bRUSSELS, 2025
BECK'S x WORKING TITLE
Becks partnered with Brazilian streetwear label Working Title to launch a limited capsule collection centered around the theme Take the Pressure Off. The studio led the creative direction, visual identity, and campaign rollout. The concept embraced the tension between daily pressure and personal freedom, using graphic elements like waveform visuals, typographic motion, and utilitarian labeling to convey rhythm and release. The color palette combined acidic greens and matte blacks for a bold yet grounded visual tone. The identity extended across apparel, custom tags, printed collateral, and an editorial campaign shot in São Paulo. The collaboration positioned Becks within youth culture through design that felt functional, irreverent, and emotionally current.
CREATIVE DIRECTION: LPS Studio, Fatface & AKQA | ART DIRECTION: LPS STUDIO
photography: Hick Duarte & Eudes De Santana
bRUSSELS, 2025
BECK'S & WORKING TITLE
Becks partnered with Brazilian streetwear label Working Title to launch
a limited capsule collection centered around the theme Take the Pressure Off. The studio led the creative direction, visual identity, and campaign rollout. The concept embraced the tension between daily pressure and personal freedom, using graphic elements like waveform visuals, typographic motion, and utilitarian labeling to convey rhythm and release. The color palette combined acidic greens and matte blacks for a bold yet grounded visual tone. The identity extended across apparel, custom tags, printed collateral, and an editorial campaign shot in São Paulo.
The collaboration positioned Becks within youth culture through design that felt functional, irreverent, and emotionally current.
CREATIVE DIRECTION: LPS Studio, Fatface & AKQA | ART DIRECTION: LPS STUDIO
photography: Hick Duarte & Eudes De Santana
brussels, 2025
bottom of page


























