Unveiled during London Fashion Week 2018, this long-sleeve jersey was created as a conceptual fashion piece by JEHU_CAL—a speculative brand blending Streewear aesthetics and graphic futurism. The studio developed the artwork and type design as part of a broader visual exploration of isolation, identity, and myth-making in digital culture. The graphic features a retro-futurist illustration framed by distorted typography and cryptic symbols, referencing underground publications and ‘90s rave ephemera. Fluorescent gradients and oversized sleeve lettering add to the sense of subcultural energy and narrative ambiguity. Released in a limited edition, the piece positioned JEHU-CAL within the intersection of fashion and speculative design, capturing attention for its bold visual language and cultural edge.