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BECK'S & WORKING TITLE

BECK'S x WORKING TITLE

Becks partnered with Brazilian streetwear label Working Title to launch a limited capsule collection centered around the theme Take the Pressure Off. The studio led the creative direction, visual identity, and campaign rollout. The concept embraced the tension between daily pressure and personal freedom, using graphic elements like waveform visuals, typographic motion, and utilitarian labeling to convey rhythm and release. The color palette combined acidic greens and matte blacks for a bold yet grounded visual tone. The identity extended across apparel, custom tags, printed collateral, and an editorial campaign shot in São Paulo. The collaboration positioned Becks within youth culture through design that felt functional, irreverent, and emotionally current.

art direction, graphic direction, original logotype: leandro pitz schroeder
photography: sinnerpropaganda | label: avant! | production: tim de gieter at much luv
masterization: ruud lekx

bRUSSELS, 2025

CREATIVE DIRECTION: LPS Studio, Fatface & AKQA | ART DIRECTION: LPS STUDIO
photography: Hick Duarte & Eudes De Santana

bRUSSELS, 2025

art direction, graphic direction, original logotype: leandro pitz schroeder
photography: sinnerpropaganda | label: avant! | production: tim de gieter at much luv
masterization: ruud lekx

bRUSSELS, 2025

BECK'S x WORKING TITLE

Becks partnered with Brazilian streetwear label Working Title to launch a limited capsule collection centered around the theme Take the Pressure Off. The studio led the creative direction, visual identity, and campaign rollout. The concept embraced the tension between daily pressure and personal freedom, using graphic elements like waveform visuals, typographic motion, and utilitarian labeling to convey rhythm and release. The color palette combined acidic greens and matte blacks for a bold yet grounded visual tone. The identity extended across apparel, custom tags, printed collateral, and an editorial campaign shot in São Paulo. The collaboration positioned Becks within youth culture through design that felt functional, irreverent, and emotionally current.

CREATIVE DIRECTION: LPS Studio, Fatface & AKQA | ART DIRECTION: LPS STUDIO
photography: Hick Duarte & Eudes De Santana

bRUSSELS, 2025

BECK'S & WORKING TITLE

Becks partnered with Brazilian streetwear label Working Title to launch a limited capsule collection centered around the theme Take the Pressure Off. The studio led the creative direction, visual identity, and campaign rollout. The concept embraced the tension between daily pressure and personal freedom, using graphic elements like waveform visuals, typographic motion, and utilitarian labeling to convey rhythm and release. The color palette combined acidic greens and matte blacks for a bold yet grounded visual tone. The identity extended across apparel, custom tags, printed collateral, and an editorial campaign shot in São Paulo. The collaboration positioned Becks within youth culture through design that felt functional, irreverent, and emotionally current.

CREATIVE DIRECTION: LPS Studio, Fatface & AKQA | ART DIRECTION: LPS STUDIO
photography: Hick Duarte & Eudes De Santana

bRUSSELS, 2025

BECK'S & WORKING TITLE

Becks partnered with Brazilian streetwear label Working Title to launch
a limited capsule collection centered around the theme Take the Pressure Off. The studio led the creative direction, visual identity, and campaign rollout. The concept embraced the tension between daily pressure and personal freedom, using graphic elements like waveform visuals, typographic motion, and utilitarian labeling to convey rhythm and release. The color palette combined acidic greens and matte blacks for a bold yet grounded visual tone. The identity extended across apparel, custom tags, printed collateral, and an editorial campaign shot in São Paulo.
The collaboration positioned Becks within youth culture through design that felt functional, irreverent, and emotionally current.

CREATIVE DIRECTION: LPS Studio, Fatface & AKQA | ART DIRECTION: LPS STUDIO
photography: Hick Duarte & Eudes De Santana

brussels, 2025

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