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PLANET MHZ

art direction, graphic direction, original logotype: leandro pitz schroeder
photography: sinnerpropaganda | label: avant! | production: tim de gieter at much luv
masterization: ruud lekx

bRUSSELS, 2025

PLANET MHZ

MHz is an independent electronic label founded by artist Messiahwaits, focused on techno and sound experimentation. The studio was invited to define the visual direction for Planet MHz, a vinyl series showcasing artists from the label’s orbit. The identity draws from astronomy, industrial minimalism, and sharp typographic contrast—balancing spatial voids with precise visual tension. Planetary forms and thin serif lettering create a cold, refined atmosphere aligned with the label’s sonic aesthetic. The system was applied across vinyl covers, digital assets, and communication materials. Deliverables included art direction for the series, layout templates, and a brand toolkit to ensure visual consistency across all releases.

art direction, graphic direction, original logotype BY LPS STUDIO

bRUSSELS, 2025

PLANET MHZ

MHz is an independent electronic label founded by artist Messiahwaits, focused on techno and sound experimentation. The studio was invited to define the visual direction for Planet MHz, a vinyl series showcasing artists from the label’s orbit. The identity draws from astronomy, industrial minimalism, and sharp typographic contrast—balancing spatial voids with precise visual tension. Planetary forms and thin serif lettering create a cold, refined atmosphere aligned with the label’s sonic aesthetic. The system was applied across vinyl covers, digital assets, and communication materials. Deliverables included art direction for the series, layout templates, and a brand toolkit to ensure visual consistency across all releases.

art direction, graphic direction, original logotype BY LPS STUDIO

bRUSSELS, 2025

PLANET MHZ

MHz is an independent electronic label founded by artist Messiahwaits, focused on techno and sound experimentation. The studio was invited to define the visual direction for Planet MHz, a vinyl series showcasing artists from the label’s orbit. The identity draws from astronomy, industrial minimalism, and sharp typographic contrast—balancing spatial voids with precise visual tension. Planetary forms and thin serif lettering create a cold, refined atmosphere aligned with the label’s sonic aesthetic. The system was applied across vinyl covers, digital assets, and communication materials. Deliverables included art direction for the series, layout templates, and a brand toolkit to ensure visual consistency across all releases.

art direction, graphic direction, original logotype BY LPS STUDIO

brussels, 2025

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