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MIKE TYSON
The studio collaborated with Deer & Wolf on the graphic design and visual identity for the Mike Tyson vs. Roy Jones Jr. fight—one of the most anticipated boxing events of the decade. Merging classic fight poster aesthetics with a bold streetwear sensibility, the identity featured oversized serif typography, a striking orange-and-black palette, and grain-textured portraits that bridged nostalgia and contemporary edge. The system was applied across event materials and a limited-edition merchandise line, including tees, hoodies, caps, and accessories. The project gained international visibility with features in Hypebeast and Rolling Stone magazine, cementing its relevance at the intersection of sports and culture.
CREATIVE DIRECTION: DEER & WOLF
GRAPHIC DIRECTION: LPS STUDIO & DEER & WOLF | PhotoGRAPHY: Ariana Katechis
bRUSSELS, 2025
art direction, graphic direction, original logotype: leandro pitz schroeder
photography: sinnerpropaganda | label: avant! | production: tim de gieter at much luv
masterization: ruud lekx
bRUSSELS, 2025
MIKE TYSON
The studio collaborated with Deer & Wolf on the graphic design and visual identity for the Mike Tyson vs. Roy Jones Jr. fight—one of the most anticipated boxing events of the decade. Merging classic fight poster aesthetics with a bold streetwear sensibility, the identity featured oversized serif typography, a striking orange-and-black palette, and grain-textured portraits that bridged nostalgia and contemporary edge. The system was applied across event materials and a limited-edition merchandise line, including tees, hoodies, caps, and accessories. The project gained international visibility with features in Hypebeast and Rolling Stone magazine, cementing its relevance at the intersection of sports and culture.
CREATIVE DIRECTION: DEER & WOLFGRAPHIC DIRECTION: LPS STUDIO & DEER & WOLF PhotoGRAPHY: Ariana Katechis
bRUSSELS, 2025
MIKE TYSON
The studio collaborated with Deer & Wolf on the graphic design and visual identity for the Mike Tyson vs. Roy Jones Jr. fight—one of the most anticipated boxing events of the decade. Merging classic fight poster aesthetics with a bold streetwear sensibility, the identity featured oversized serif typography, a striking orange-and-black palette, and grain-textured portraits that bridged nostalgia and contemporary edge. The system was applied across event materials and a limited-edition merchandise line, including tees, hoodies, caps, and accessories. The project gained international visibility with features in Hypebeast and Rolling Stone magazine, cementing its relevance at the intersection of sports and culture.
CREATIVE DIRECTION: DEER & WOLFGRAPHIC DIRECTION: LPS STUDIO & DEER & WOLF PhotoGRAPHY: Ariana Katechis
brussels, 2025
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