ODD, a São Paulo-based electronic music collective, commissioned the studio to evolve its visual identity across events, digital platforms, and physical experiences. The goal was to build a flexible system that stayed recognizable while shifting with each edition. The concept translated ODD’s immersive and visceral atmosphere into a visual language that blends digital surrealism with underground futurism. Contrasting typefaces, saturated colors, synthetic textures, and distorted 3D forms defined the look, while broken grids introduced a sense of tension and unpredictability. The system was deployed across posters, motion assets, social media, and stage visuals. Deliverables included a modular toolkit, templates, and art direction guidelines to ensure coherence across all touchpoints.